Ted Baker

This project was a live brief/competition with high street brand Ted Baker. The assignment was to create a range plan and retail report for AW15 that would be suitable for Ted to put into production and would sell in stores. Initial customer, brand and market research was carried out as well as in store critique and identifying gaps or potential opportunities in the market. Rebecca identified a growing trend in high street sportswear ranges and capitalised on this incorporating the crucial prints and branding strategies that Ted had already adopted. Fashion illustration, technical flats, range plans, visual merchandising and market analysis were all completed within the project. Rebecca won the competition brief against the year group and went to do a placement with Ted Baker in Brand Communication.

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